Continuing its rich tradition of engaging students and demonstrating how mathematics applies to various fields of study, the new edition of this text is packed with real data and real-life applications to business, economics, social and life sciences. Users continually praise Sullivan and Mizrahi for their attention to conceptual development, well-graded and applied examples and exercise sets that include CPA, CMA, and Actuarial exam questions. The new Eighth Edition also features a new full color design and improved goal-oriented pedagogy to facilitate understanding, including:
- More opportunities for the use of graphing calculator, including screen shots and instructions.
- Icons clearly identify each opportunity for the use of spreadsheets or graphing calculator.
- Work problems appear throughout the text, giving the student the chance to immediately reinforce the concept or skill they have just learned.
- Chapter Reviews contain a variety of features to help synthesize the ideas of the chapter, including: Objectives Check, Important Terms and Concepts, True-False Items,Fill in the Blanks, Review Exercises, Mathematical Questions from Professional Exams (CPA).